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News

Applied Digital's VeriChip hitting television trail

Released Thursday, December 31, 2001
by Palm Beach Post Staff Reports


PALM BEACH -- Applied Digital Solutions is finding "Digital Man" to be a popular draw.
 
The Palm Beach-based tech company has been making the rounds on CNN, the Lifetime Channel, Tech TV and soon will appear on CBS' Weekend Evening News. On Friday morning, Keith Bolton, the company's chief technology officer, sat down with Dr. Richard Seelig, a New Jersey surgeon, for a chat with host Matt Lauer of The Today Show.
 
"We're thrilled," Bolton said after his Today appearance. "Our schedule is filling up quickly. We are getting calls every day."
 
Seelig has gained a measure of public attention in recent days after news broke that he has implanted two of Applied Digital's tiny VeriChips in his forearm and hip. The company is marketing the product to the medical community to be used in conjunction with pacemakers and other devices.
 
The chip can hold up to 60 words of identification information, which a hospital can use if the patient is unable to communicate.
 
Applied Digital is awaiting U.S. Food and Drug Administration approval for the VeriChip.
 
-- Deborah Circelli
 

Copyright 2001, The Palm Beach Post. All rights reserved.

 
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